To get customers to buy more in the future, help them buy a gift

Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the gifted brand.

source https://www.lifetechnology.com/blogs/life-technology-news-blog/to-get-customers-to-buy-more-in-the-future-help-them-buy-a-gift